MiC Media Group
Connecting clients to the Hispanic Consumer
We're a Media Buying Agency
for brands ready to connect with the Latino consumer
Why invest with the Hispanic market?
64.9M
Hispanics in the U.S.
$2.7T
Hispanic Purchasing Power
47.0M
Spanish Speakers in the U.S.
5.0M
Latino owned businesses
It's about the culture
Recognizing the Hispanic market's significance is a game-changer for your business. This demographic is not only rapidly growing in numbers but also in purchasing power. As of 2022, the Hispanic community makes up a substantial part of the U.S. population, with diverse backgrounds from over 30 Latin American countries. Their influence extends across multiple sectors, making them a critical audience for any consumer brand.
The role of language in connecting with Hispanic consumers cannot be overstated. Although many Hispanics are bilingual, a substantial segment prefers content in Spanish. Language transcends mere translation; it involves crafting content that resonates culturally.
For instance, dialects, humor, and idiomatic expressions vary widely across the Hispanic community. Embracing these differences enhances the authenticity of your messaging and strengthens your connection with the audience.
This point is further validated in a recent article "Why Advertise in Spanish?" from InsideRadio.com which states that:
“Data shows that a majority of Latinos, regardless of language, think that when a brand markets itself in Spanish, it is a signal of respect for the culture. That includes six in ten English-dominant Hispanics, among whom half also say they are more likely to be loyal to a brand that advertises in Spanish"